Brochure
Christie’s hold their Impressionist and Modern Art sales bi-annually. These auctions are arguably the most important of the year and generate big press interest and, more often than not, big prices. We produced a series of eight pieces to promote the day and evening sales.
Our brief was to interest traditional impressionist buyers and also appeal to the post-war buying market. Minimal typography, large-scale imagery and significant breathing space all lend a restrained feel in contrast to the hype.