Identity & Website
UCL’s Energy Institute is a rapidly growing force for radical change in the energy studies field. More than tripling in size since its establishment in 2009, the institute reached a point where an identity to call its own under the UCL banner was a must.
We worked with the institute to define what it was that marked them out in their domain and settled upon the concept of Potential. Like energy itself – having the means to transform any one thing into something else – the institute has at its heart a wealth of world-class expertise, committed to the vision and realisation of a future energy system that will help solve the planet’s pressing energy dilemma.
This identity works on the premise that the outer keyline (or circuit if you will) is just the start. Everything that takes place inside, or works together to fill up, the whole, is there to be explored, bettered, and made real.
Identity / Website / Digital and print collateral / Stationery