projects

National Academy for
Parenting Practitioners

A record of the academy's achievements in two parts; a long form report and this booklet.

We explored uses of the circular brand mark as a starting point, and put this together with the notion that the academy's work touches and improves the lives of parents and children through better qualified parenting practitioners and programmes.

A folding cover with the brand mark writ large, set up to complete existing circular forms in the images, was a simple and effective way of demonstrating the above in material and visual form.