projects

Pearson Publishing

Visual identity and design system

Pearson Custom Publishing approached us with a brief to create a visual identity for their custom published business series. We created a simple, flexible design system that reinforces the Pearson brand while allowing for individual titles and subjects to be represented. A clear, uncomplicated typeface in combination with strong and bright singular images characterises the series. A defined area to house cover text and all other graphic elements ensures consistency and inadvertently created a capital P!